Confidential · US & Canada · Consumer brands

Thinking about selling your brand?

Get a confidential value range in two minutes. If your brand is ready, we find and vet the buyers. Your name stays hidden until you say so.

Free to list. No obligation. Food, beverage, supplements, beauty, pet and more.

What buyers see · example
REF HSB-4821Beverage

Fast-growing US beverage brand

Revenue (TTM)
$1M to $3M
Growth
25% to 75%
Gross margin
45% to 60%
Channels
DTC, Natural retail
Brand name, website and financials hidden until you approve the buyer
Free to listNo fees to be seen by buyers
Vetted buyersEvery buyer is verified by our team
You stay anonymousNames shared only with your OK
Paid at closingBrokered deals pay when they sell
How it works

Three steps. Two minutes to start.

  1. 01

    Answer a few questions

    Category, channels, revenue band and what you want out of a sale. Nothing that identifies you publicly.

  2. 02

    See your value range and next step

    A rough range based on how brands like yours trade, plus the right path for your size.

  3. 03

    We bring vetted buyers to you

    Strategics, private equity, consolidators and operators review your anonymous listing. You decide who learns more.

Two paths

The right help for your size.

Under $250K revenue

Free anonymous listing

Your brand is listed anonymously and matched to buyers who want brands like yours. You see who's looking and choose who learns more.

  • Free, no contract
  • Buyer views and interest on your dashboard
  • Ideal for asset sales: brand, IP, formulas, inventory
$250K+ revenue

Full representation

We run the sale for you: positioning, buyer outreach, vetting, negotiation and getting to close.

  • Confidential call to start
  • Active outreach to strategics, PE and consolidators
  • Success fee paid at closing
Confidential by design

Nobody learns who you are until you approve them.

Your customers, retailers and team don't need to know you're exploring a sale. Here's how your identity stays protected.

  • Anonymous listingCategory, revenue band, channels and region only.
  • Verified buyersWe check every buyer's company and track record.
  • Confidentiality firstBuyers agree to confidentiality before any introduction.
  • Your approvalYou approve each buyer by name. Block competitors anytime.
What buyers pay for

It's not only profit.

Growth

Year-over-year revenue growth is the single biggest driver of a higher multiple.

Gross margin

Higher margins leave room for a buyer to invest and scale.

Velocity

How fast you sell through at retail, per store, per week.

Clean numbers

Organized books and clear unit economics speed up every deal.

A real brand

Loyal customers, reviews and a story a buyer can build on.

Fit

Brands that fill a gap in a buyer's portfolio command a premium.

For buyers

Looking to acquire a consumer brand?

Tell us what you buy. Get alerts when a matching brand lists, and request introductions through us.

Questions

What founders ask first.

Is it really confidential?

Yes. Buyers only ever see an anonymous summary: category, revenue band, channels and region. Your brand name, website and financials are shared only after a buyer is verified, agrees to confidentiality, and you approve that specific buyer. You can also block competitors.

What does it cost to list?

Listing is free. For brands with $250K+ in annual revenue we offer full representation, where we run the sale for a retainer and a success fee paid at closing. We explain the terms on your call before you commit to anything.

My brand isn't profitable. Can I still sell it?

Often, yes. Buyers pay for growth, margin, retail velocity and brand strength, not only profit. Smaller or unprofitable brands frequently sell as asset deals: the brand, IP, formulas and inventory.

How long does a sale take?

Small asset deals can close in weeks. A full company sale typically takes six to nine months from preparation to close.

Do you work with Canadian brands?

Yes. We work with brands in the US and Canada, and many Canadian brands sell to US buyers.

How accurate is the value range?

It's a rough estimate based on typical revenue multiples for brands like yours. Real offers depend on your numbers, buyer demand and deal structure. It's a starting point, not a valuation.

Find out what your brand could be worth.

Two minutes. Confidential. No obligation.

Get my brand's value